The Value Of Online Buzz For The Top 20 Brands
Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online. General Sentiment’s technology evaluates the volume of mentions and sentiment value regarding a brand, company or person. The algorithm combines this data with website traffic and online news readership figures to determine the purchase-equivalent dollar value of the brand exposure across more than 30 million sources by gauging sentiment, frequency, and exposure of news mentions and social dialogue.
Google topped the rankings, with value of its “buzz” itemized at $669.6 million. Google’s social media reach costs $402 million, with its Twitter reach alone valued at $22.8 million. On the other hand, Apple came in fourth with total buzz reaching $293.2 million; social media buzz valued at $223.7 million; and Twitter reach valued at $5.6 million.
Here’s the list of the top 20 brands according the the value of their “Buzz”. Numbers are measured in thousands. The report is embedded below.
| Company | News Media | Social Media | Total | ||
| 1 | $244,593 | $402,279 | $22,756 | $669,629 | |
| 2 | Microsoft | $184,473 | $452,006 | $12,252 | $648,732 |
| 3 | Sony | $80,574 | $207,907 | $5,825 | $294,308 |
| 4 | Apple | $63,947 | $223,657 | $5,632 | $293,237 |
| 5 | Yahoo | $50,324 | $236,087 | $5,354 | $291,766 |
| 6 | Intel | $93,665 | $189,880 | $2,139 | $285,685 |
| 7 | Ford | $145,369 | $39,082 | $1,453 | $185,905 |
| 8 | IBM | $62,683 | $85,957 | $1,740 | $150,381 |
| 9 | Citigroup | $105,614 | $24,961 | $749 | $131,326 |
| 10 | HP | $46,249 | $67,222 | $2,423 | $115,896 |
| 11 | eBay | $50,179 | $56,889 | $4,672 | $115,740 |
| 12 | Oracle | $43,413 | $70,838 | $1,435 | $115,686 |
| 13 | McDonalds | $80,579 | $32,842 | $1,840 | $115,263 |
| 14 | Disney | $67,166 | $35,811 | $4,411 | $107,390 |
| 15 | Nokia | $28,560 | $71,843 | $2,369 | $102,772 |
| 16 | GE | $75,452 | $24,536 | $885 | $100,864 |
| 17 | Dell | $34,491 | $43,990 | $1,553 | $80,035 |
| 18 | American Express | $56,576 | $19,803 | $648 | $77,028 |
| 19 | Cisco | $41,579 | $25,273 | $735 | $67,588 |
| 20 | Blackberry | $22,706 | $41,678 | $2,038 | $66,422 |
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So randomly my 3gs 4.0.2 was able to downgrade to 4.0.1 without SHSH saved
about 1 hour ago - No comments
Very weird thing happened. I have an iphone 3gs. It was upgraded to the newest version 4.0.2. I needed to unlock it so I searched for ways to downgrade it but of course none successful since no SHSH on file. However, I found a site that mentioned having the 4.0.1 files zipped into the 4.0.2 (they had a link to the ipsw) (downgrade iphone 4.0.2 without shsh | iPhone News, Help and Guides (http://thebigboss.org/2010/08/29/402-to-401-downgrade-possibility))
I tried the ipsw and it said it wasn’t compatible. Then I tried the stock 4.0.1 ipsw and it randomly worked!!
Anyone had something like this happened to them?
So randomly my 3gs 4.0.2 was able to downgrade to 4.0.1 without SHSH saved
about 1 hour ago - No comments
Very weird thing happened. I have an iphone 3gs. It was upgraded to the newest version 4.0.2. I needed to unlock it so I searched for ways to downgrade it but of course none successful since no SHSH on file. However, I found a site that mentioned having the 4.0.1 files zipped into the 4.0.2 (they had a link to the ipsw) (downgrade iphone 4.0.2 without shsh | iPhone News, Help and Guides (http://thebigboss.org/2010/08/29/402-to-401-downgrade-possibility))
I tried the ipsw and it said it wasn’t compatible. Then I tried the stock 4.0.1 ipsw and it randomly worked!!
Anyone had something like this happened to them?
Is Digital Eavesdropping Evil? Depends Which Country Is Doing It (TCTV)
about 1 hour ago - No comments
First we had the Google vs China debacle, then came Saudi Arabia’s tussle with RIM. And now it’s India’s turn: threatening to block RIM, Google and Skype unless the companies agree to set up localised servers, all the better for state monitoring of communications.
Curiously, compared to the outrage levelled at the Saudi and Chinese governments, American reaction to India’s move has been pretty muted. Could it be that India is somehow perceived as “less evil” than the Muslim/Communist nations? Also: to what extent is India simply doing what every government – including the US government – tries to do: demanding the ability to monitor digital chatter in the hope of foiling criminal and terrorist plots? After all, if Big Brother can’t read your BBMs, haven’t the terrorists already won?
In this week’s episode of Why Is This News, we talk to Harvard Law professor Jon Zittrain, who explains the differences between governments who obey the rule of law, and those who don’t – and why Sarah’s right to criticize the government by email is totally protected, unless she should happen to email it to Paul.
Video below.
Is Digital Eavesdropping Evil? Depends Which Country Is Doing It (TCTV)
about 1 hour ago - No comments
First we had the Google vs China debacle, then came Saudi Arabia’s tussle with RIM. And now it’s India’s turn: threatening to block RIM, Google and Skype unless the companies agree to set up localised servers, all the better for state monitoring of communications.
Curiously, compared to the outrage levelled at the Saudi and Chinese governments, American reaction to India’s move has been pretty muted. Could it be that India is somehow perceived as “less evil” than the Muslim/Communist nations? Also: to what extent is India simply doing what every government – including the US government – tries to do: demanding the ability to monitor digital chatter in the hope of foiling criminal and terrorist plots? After all, if Big Brother can’t read your BBMs, haven’t the terrorists already won?
In this week’s episode of Why Is This News, we talk to Harvard Law professor Jon Zittrain, who explains the differences between governments who obey the rule of law, and those who don’t – and why Sarah’s right to criticize the government by email is totally protected, unless she should happen to email it to Paul.
Video below.
Is Digital Eavesdropping Evil? Depends Which Country Is Doing It (TCTV)
about 1 hour ago - No comments
First we had the Google vs China debacle, then came Saudi Arabia’s tussle with RIM. And now it’s India’s turn: threatening to block RIM, Google and Skype unless the companies agree to set up localised servers, all the better for state monitoring of communications.
Curiously, compared to the outrage levelled at the Saudi and Chinese governments, American reaction to India’s move has been pretty muted. Could it be that India is somehow perceived as “less evil” than the Muslim/Communist nations? Also: to what extent is India simply doing what every government – including the US government – tries to do: demanding the ability to monitor digital chatter in the hope of foiling criminal and terrorist plots? After all, if Big Brother can’t read your BBMs, haven’t the terrorists already won?
In this week’s episode of Why Is This News, we talk to Harvard Law professor Jon Zittrain, who explains the differences between governments who obey the rule of law, and those who don’t – and why Sarah’s right to criticize the government by email is totally protected, unless she should happen to email it to Paul.
Video below.
Is Digital Eavesdropping Evil? Depends Which Country Is Doing It (TCTV)
about 1 hour ago - No comments
First we had the Google vs China debacle, then came Saudi Arabia’s tussle with RIM. And now it’s India’s turn: threatening to block RIM, Google and Skype unless the companies agree to set up localised servers, all the better for state monitoring of communications.
Curiously, compared to the outrage levelled at the Saudi and Chinese governments, American reaction to India’s move has been pretty muted. Could it be that India is somehow perceived as “less evil” than the Muslim/Communist nations? Also: to what extent is India simply doing what every government – including the US government – tries to do: demanding the ability to monitor digital chatter in the hope of foiling criminal and terrorist plots? After all, if Big Brother can’t read your BBMs, haven’t the terrorists already won?
In this week’s episode of Why Is This News, we talk to Harvard Law professor Jon Zittrain, who explains the differences between governments who obey the rule of law, and those who don’t – and why Sarah’s right to criticize the government by email is totally protected, unless she should happen to email it to Paul.
Video below.
DoubleClick Ad Planner’s Bestiality Bug (Screenshot)
about 1 hour ago - No comments
Is Google serving up ads targeted at sites which categorize themselves as “extreme porn,” bestiality,” and “child porn”? Rest assured, it is not. But if you are a website publisher using DoubleClick’s Ad Planner to select categories to match your site to advertiser’s interests, you might think so. The screenshot at right and below shows what one publisher found when choosing self-descriptive categories. Under “Adult” and “Porn” are those three categories. The issue was first brought to Google’s attention in this help forum, and subsequently by TechCrunch.
It turns out this is a software bug, but what a doozy. DoubleClick, which is part of Google, maintains a blacklist of categories and keywords it will not serve ads against. Those include “extreme porn,” “bestiality,” and “child porn.” Somehow categories from the blacklist started appearing as regular options within Ad Planner. Google is removing those now and says no ads were actually served against those categories even if somebody selected them. 
Yahoo Search Assist Gets More Local, But Google Gets It Right
about 2 hours ago - No comments
As you type into a search box on Yahoo or Google, a list of suggested keywords pops down below to help you complete your search faster. Today, Yahoo turned on a local component to its keyword autocomplete feature. The search assist now serves up different keywords based on your location.
So if you type in “Santa” in northern California, “santa clara county” might be the first suggestion, but if you type it in southern California, “santa barbara” might be first.
Location is often a very relevant way to filter search, so this makes Yahoo’s search assist smarter. But, as with many things Yahoo, it is lagging behind Google with this feature. Google’s search assist also factors in your location. And, from what I can tell, it does it better.
Yahoo Search Assist Gets More Local, But Google Gets It Right
about 2 hours ago - No comments
As you type into a search box on Yahoo or Google, a list of suggested keywords pops down below to help you complete your search faster. Today, Yahoo turned on a local component to its keyword autocomplete feature. The search assist now serves up different keywords based on your location.
So if you type in “Santa” in northern California, “santa clara county” might be the first suggestion, but if you type it in southern California, “santa barbara” might be first.
Location is often a very relevant way to filter search, so this makes Yahoo’s search assist smarter. But, as with many things Yahoo, it is lagging behind Google with this feature. Google’s search assist also factors in your location. And, from what I can tell, it does it better.
A Chance To Win A Chuck Gnome Promo Code With A Retweet Or Comment
about 5 hours ago - No comments
AppAdvice has teamed up with Movable Sprites in order to offer you a chance to win one of 10 promo codes for Chuck Gnome ($.99).
