The Value Of Online Buzz For The Top 20 Brands
Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online. General Sentiment’s technology evaluates the volume of mentions and sentiment value regarding a brand, company or person. The algorithm combines this data with website traffic and online news readership figures to determine the purchase-equivalent dollar value of the brand exposure across more than 30 million sources by gauging sentiment, frequency, and exposure of news mentions and social dialogue.
Google topped the rankings, with value of its “buzz” itemized at $669.6 million. Google’s social media reach costs $402 million, with its Twitter reach alone valued at $22.8 million. On the other hand, Apple came in fourth with total buzz reaching $293.2 million; social media buzz valued at $223.7 million; and Twitter reach valued at $5.6 million.
Here’s the list of the top 20 brands according the the value of their “Buzz”. Numbers are measured in thousands. The report is embedded below.
| Company | News Media | Social Media | Total | ||
| 1 | $244,593 | $402,279 | $22,756 | $669,629 | |
| 2 | Microsoft | $184,473 | $452,006 | $12,252 | $648,732 |
| 3 | Sony | $80,574 | $207,907 | $5,825 | $294,308 |
| 4 | Apple | $63,947 | $223,657 | $5,632 | $293,237 |
| 5 | Yahoo | $50,324 | $236,087 | $5,354 | $291,766 |
| 6 | Intel | $93,665 | $189,880 | $2,139 | $285,685 |
| 7 | Ford | $145,369 | $39,082 | $1,453 | $185,905 |
| 8 | IBM | $62,683 | $85,957 | $1,740 | $150,381 |
| 9 | Citigroup | $105,614 | $24,961 | $749 | $131,326 |
| 10 | HP | $46,249 | $67,222 | $2,423 | $115,896 |
| 11 | eBay | $50,179 | $56,889 | $4,672 | $115,740 |
| 12 | Oracle | $43,413 | $70,838 | $1,435 | $115,686 |
| 13 | McDonalds | $80,579 | $32,842 | $1,840 | $115,263 |
| 14 | Disney | $67,166 | $35,811 | $4,411 | $107,390 |
| 15 | Nokia | $28,560 | $71,843 | $2,369 | $102,772 |
| 16 | GE | $75,452 | $24,536 | $885 | $100,864 |
| 17 | Dell | $34,491 | $43,990 | $1,553 | $80,035 |
| 18 | American Express | $56,576 | $19,803 | $648 | $77,028 |
| 19 | Cisco | $41,579 | $25,273 | $735 | $67,588 |
| 20 | Blackberry | $22,706 | $41,678 | $2,038 | $66,422 |
brand –
No comments yet.
No trackbacks yet.
Lucid Imagination Raises $10 Million For Apache Search Technology
about 2 hours ago - No comments
Lucid Imagination, the startup that commercially distributes the open source Apache Lucene and Apache Solr search technology, has raised $10 million in Series B funding from Shasta Ventures with Granite Ventures and Walden International participating in the round. This brings the company’s total funding to $16 million.
Lucid powers enterprise search technologies using the open source Lucene/Solr search. Customers include Zappos, Nike and Netflix. The new funding will be used to accelerate the adoption of Lucene/Solr search technology.
HTML5 vs. Flash comparison finds a few surprises, settles few debates
about 5 hours ago - No comments
Think we’d all be better off if HTML5 could somehow instantly replace Flash overnight? Not necessarily, according to a set of comparisons from Jan Ozer of the Streaming Learning Center website, which found that while HTML5 did come out ahead in many respects, it wasn’t exactly a clear winner. The tests weren’t completely scientific, but they did find that HTML5 clearly performed better than Flash 10 or 10.1 in Safari on a Mac, although the differences were less clear cut in Google Chrome or Firefox. On the other hand, Flash more than held its own on Windows, and Flash Player 10.1 was actually 58% more efficient than HTML5 in Google Chrome on the Windows system tested. As you may have deduced, one of the big factors accounting for that discrepancy is that Flash is able to take advantage of GPU hardware acceleration in Windows, while Adobe is effectively cut out of the loop on Mac — something it has complained about quite publicly. According to Ozer, the differences between HTML5 and Flash playback on a Mac could be virtually eliminated if Flash could make use of GPU acceleration. Hit up the link below for all the numbers.
HTML5 vs. Flash comparison finds a few surprises, settles few debates originally appeared on Engadget on Wed, 10 Mar 2010 23:36:00 EST. Please see our terms for use of feeds.
Permalink 
ReadWriteWeb | 
Streaming Learning Center | Email this | Comments
Brizzly’s Been Busy — Buying Apps, Creating Guides, And Going On Picnics.
about 8 hours ago - No comments
Since it launched last July at our Realtime Stream CrunchUp, Brizzly has been one of the best web-based Twitter apps. It offers support for viewing pictures inline, shortened link expansion, multiple Twitter accounts, and even some Facebook support. But they’ve been quiet in recent months. Now we know why.
The Brizzly team went into hibernation because they made a couple of acquisitions, and have been working on a new feature. First, they bought one of my favorite Twitter iPhone apps, Birdfeed. One of the earliest apps to gain Twitter geolocation support, I had been worrying that Birdfeed would go extinct because developer Buzz Andersen recently joined Jack Dorsey’s mobile payment startup, Square. But since the acquisition (which actually occurred in the November/December timeframe), Andersen has been working closely with the Brizzly team to wrap the app in its new skin.
Sonos To Take Investment From Index Ventures, Add Mike Volpi To Board Of Directors
about 9 hours ago - No comments
Sonos, the Santa Barbara, California based startup that develops of wireless multi-room music systems, is taking a new round of financing from London-based Index Ventures, we’ve heard from multiple sources. Partner Mike Volpi, a forcer Cisco exec who found himself in the middle of a huge drama last year around eBay’s Skype spinoff, will join the board of directors of Sonos.
Volpi will bring real expertise to the Sonos board. As recently as 2007 he ran an $11 billion routing and access products busines for Cisco. He clearly knows how to sell products at scale.
Sonos has been around since 2003 and has raised some $40 million from private angel investors and BV Capital. Until last year the company sold very high end music products that users loved passionately, but the mutli-thousand dollar price point for a complete system made mainstream penetration difficult.
How To Use Video SEO To Jump To The Top Of Google Search Results
about 10 hours ago - No comments
As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for top rankings.
But where problems arise, so do opportunities. Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.
Editor’s note: In the following guest post, Fliqz CEO Benjamin Wayne reveals some of the secrets of using video to help boost the search results rankings of your website.
Google Prettifies RSS With Tablet-Ready Google Reader Play [Google]
about 11 hours ago - No comments
The mad scientists at Google Labs have unleashed their latest concoction: Google Reader Play, a new way to look at your feeds one Google-suggested site at a time. It’s actually pretty neat! And would be perfect for the iPad. More »
Google Reader Makes A More Visual Play
about 12 hours ago - No comments
Google launched a new service today in from its Labs called Google Reader Play. It is a more visual way to browse through the most popular items being saved and shared on Google Reader. When you launch it, you are presented with a large photo, video, or text excerpt on the main part of the screen, and can flip through by clicking on arrows or selecting an item from the filmstrip at the bottom of the screen.
Google Reader Play doesn’t require you to sign in, but if you do then you can star, share, and like items, and it starts to recommend things to you based on what your friends share, star, and like in Google Reader. The user interface seems to borrow a lot from StumbleUpon, with its concept of randomly flicking through the best stuff on the Web. In particular, it’s very similar to StumbleVideo, except it includes more than just videos. It is very image-heavy. The user interface reminds me of some elements of enjosythin.gs as well in the way that it presents images and text excerpts in a blown-up manner. The arrows are very Fast Flip, another Labs experiment for the Google News in making magazine and newspaper articles more visually browsable.
Google Maps adds bicycle directions, turns out its nothing like ‘Quicksilver’
about 13 hours ago - No comments
Continue reading Google Maps adds bicycle directions, turns out its nothing like ‘Quicksilver’
Google Maps adds bicycle directions, turns out its nothing like ‘Quicksilver’ originally appeared on Engadget on Wed, 10 Mar 2010 15:52:00 EST. Please see our terms for use of feeds.
Permalink PhoneScoop | Google | Email this | Comments
Android Surges While the iPhone Stalls Out [Smartphones]
about 14 hours ago - No comments
Target Introduces First Ever Scannable Mobile Coupons
about 14 hours ago - No comments
Exciting news for coupon junkies: Target has released a mobile coupon program, making them the first national retailer to offer scannable mobile coupons. Users can opt in to the program via the Target web site or by texting COUPONS to TARGET (827438). Once signed up, Target will send text messages to your mobile device with multiple deals available at Target stores. Each message includes a special barcode that can be scanned right from the mobile device, no printing required! Each coupon has an expiration and can only be used once. More information can be found at Target.com/mobile.