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Apple will announce 99-cent rentals of TV shows from US broadcasters Fox and ABC at today’s event, according to the Wall Street Journal. The Journal’s report last night (http://blogs.wsj.com/digits/2010/08/31/apple-set-to-announce-99-cent-fox-abc-rentals/) said that some Fox execs are worried about the pricing, but are going along with it as an “experiment” and to strengthen the relationship with Apple. Also, Bloomberg is reporting that the new $99 Apple TV expected to be announced today will be able to stream content from Netflix. Users would have to pay a monthly subscription fee of $8.99 for the service.

The Wall Street Journal’s report (http://blogs.wsj.com/digits/2010/08/31/apple-set-to-announce-99-cent-fox-abc-rentals/), quoting the usual “people familiar with the matter,” claimed that there was significant debate inside Fox about getting involved in Apple’s proposed Apple TV plans. The doubters are said to believe that the scheme might cause them to lose money by moving the TV business away from the traditional ad-based model. In the end, though, News Corp. which owns Fox – like Disney which owns ABC and has Steve Jobs as a major shareholder – decided to get on board as “a way to experiment with new pricing…